Funtech Traffic Let's talk

PPC and online advertising agency in Hong Kong Onlineadvertising.

Performance-focused paid campaigns across search, social, display and the digital channels that matter for your audience.

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Service 02 / Paid media

Why it matters

Every dollarshould havea job.

Paid media is the fastest way to put your business in front of the right people, and the fastest way to waste budget if it is not run with discipline. We plan campaigns around clear objectives, real audience insight and creative built for each platform.

From search campaigns that capture existing demand to paid social that creates it, we structure accounts so you can see what is working, move budget with confidence and scale the campaigns that pay back.

What’s included/07

What’sincluded.

  1. 01

    Paid search and shopping

    Google Ads search, shopping and Performance Max campaigns structured around intent and product data.

  2. 02

    Paid social

    Campaigns on Meta, LinkedIn, TikTok and other platforms, with audiences and creative tailored to each one.

  3. 03

    Display, video and retargeting

    Display, YouTube and retargeting campaigns that build awareness and bring warm audiences back.

  4. 04

    Tracking and attribution

    Conversion tracking and analytics configured before spend goes live, so decisions are based on real data.

  5. 05

    Landing page guidance

    Recommendations and testing to make sure every click lands somewhere built to convert.

  6. 06

    Budget planning and pacing

    Channel mix and budgets planned against objectives, with spend paced and reallocated as results come in.

  7. 07

    Testing and optimisation

    Structured testing of audiences, bids and creative, with clear reporting on what changed and why.

Approach/04 stages

How wework.

A clear, repeatable process from first review to ongoing improvement, so you always know what we are doing and why.

  1. 01

    Define

    Objectives, target cost per result, audiences and budget agreed up front, so every campaign has a measurable goal.

    • Objectives
    • Audiences
    • Budget
  2. 02

    Set up

    Tracking verified, accounts structured and creative produced for each platform before launch.

    • Tracking
    • Account structure
    • Creative
  3. 03

    Launch

    Campaigns go live in a controlled way, with early signals reviewed closely in the first weeks.

    • Launch
    • Monitoring
    • Early learnings
  4. 04

    Scale

    We cut what underperforms, test new angles and move budget to the campaigns that pay back.

    • Optimisation
    • Testing
    • Scaling

Sectors/02

For SaaS ande-commerce.

Sector 01

SaaS

For SaaS, paid media is about qualified pipeline, not just clicks: search campaigns on high-intent and competitor terms, LinkedIn and paid social for account targeting, and retargeting that moves trial users towards activation.

Explore SaaS Sector 02

E-commerce

For e-commerce, campaigns live and die on product data and creative: shopping and Performance Max feeds, catalogue retargeting, and paid social that turns scroll-stopping content into sales at a sustainable cost.

Explore E-commerce

FAQ/04

Goodquestions.

How much budget do we need for online advertising?

It depends on your market, goals and the platforms involved. We recommend a starting budget large enough to gather meaningful data, then scale based on results, and we agree this with you before anything goes live.

Which platforms should we advertise on?

Wherever your customers are and the economics work. For many businesses that is a mix of Google search and one or two social platforms. We recommend a channel mix based on your audience, offer and budget rather than a fixed package.

How quickly will we see results?

Campaigns can start generating traffic as soon as they launch, but performance improves as platforms learn and we optimise. The first weeks are about gathering data and finding what works before scaling.

Do you create the ad creative too?

Yes. Creative is one of our core services, so ads are designed for each platform and tested as part of the campaign rather than handed over separately.

Start a conversation

Let’s talk ads.

Tell us about your business, where you are now and where you want to go. We will come back to you to talk it through.

Start a conversation